Value is the most important factor of all when sports betting and it often goes ignored. Good value relates not just to the odds but also to the odds relative to the chance of actually winning. Often a short priced favourite is not considered good value, but if the odds are good and so is the value of the winning result, then betting on a favourite is a good way to go. Similarly, it’s often thought that betting on a long shot will automatically have excellent odds but this isn’t always the case. The odds in a long shot bet may be high, but if the chances of the bet coming to fruition are almost nil, then the bet has no real value. Always try and determine the chances of your bet being correct and then weigh up the odds in relation. If both are favourable and the odds and the value looks good, then you stand a better chance of a winning result.